If you ask a real estate agent whether now is a good time to buy, the answer will almost always be yes.
But the truth deserves a little more nuance. The Marbella property market and the wider Costa del Sol moves with its own rhythm, and understanding when to act (and when to wait) requires more than generic optimism. It requires context.
The Market Reality: Demand Still Outpaces Supply
Marbella continues to follow one of the oldest laws in economics: when demand exceeds supply, prices rise.
Inventory remains tight across most prime areas, especially the Golden Mile, Sierra Blanca, and beachfront zones and that scarcity continues to push values higher. Even though price growth has slowed compared to the sharp surges of 2021–2023, the fundamentals remain strong: there are more buyers than there are homes available.
For investors and lifestyle buyers alike, that’s an important signal.
A Market of Micro-Neighbourhoods
One of Marbella’s most misunderstood traits is how micro-local it really is.
Every area, even every street, can have a completely different dynamic.
While some neighborhoods are clearly overpriced and due for correction, others still offer excellent value for well-informed buyers who understand long-term fundamentals.
That’s where local expertise truly matters.
An experienced agency with deep knowledge of each micro-market can identify where the smart opportunities are — and which areas to approach with caution.
Why Acting Now Still Makes Sense
Market conditions currently favor decisive, prepared buyers. Here’s why:
Prices are rising steadily - not as sharply as before, but still upward.
Mortgage rates have eased - with some Spanish banks offering long-term loans from 1.8%.
Rental demand is at record highs, making well-located properties attractive for both investment and lifestyle use.
Supply remains tight, especially for quality, turn-key homes.
International demand is consistent, supported by strong Northern European, Middle Eastern, and North American interest.
When interest rates eventually fall further, competition will rise and so will prices.
That’s why many seasoned investors prefer to buy before the crowd returns.
When It Might Be Wiser to Wait
There are, however, moments when waiting is the smarter move:
If your financing isn’t yet secured or your income situation feels uncertain.
If you plan to flip a property quickly, as transaction costs in Spain are significant.
If you’re unsure about how you’ll use or manage the home (primary, holiday, or rental).
If you want to rent short-term, given the unclear new regulations on tourist licenses in Andalusia.
Or if you’re waiting for potential tax or policy changes that could impact ownership costs.
In these cases, patience may protect your flexibility and your capital.
What the Numbers Say
According to the latest notarial data, average property prices in Marbella reached around €4,200 per square meter in 2025, an annual growth of roughly 12.5%.
Rental prices also continue to rise, now averaging €19.75 per square meter per month, driven by tourism, digital nomads, and long-term relocations.
Meanwhile, foreign buyers represent nearly 30% of total purchases in Málaga province. This consistent international demand provides stability and long-term confidence in the region’s real estate market.
Why Longer Mortgages Don’t Scare Me
Some people worry about longer mortgage terms, like the new 50-year loan concepts seen abroad. But in reality, most property owners don’t keep the same home for more than seven years.
A longer mortgage doesn’t mean you’ll stay indebted forever, it simply gives you breathing room, lower monthly payments, and more flexibility to act when opportunities arise.
The vast majority of homeowners will upgrade, downsize, or reinvest long before the end of the term.
Final Thoughts from PASKU.CO
The Marbella market in 2025 is balanced, confident, and full of potential, but also highly segmented.
There’s no one-size-fits-all answer to “Is now the right time to buy?”
If you have your financing in order, a clear vision for your investment or lifestyle goals, and the right local experts by your side - yes, now can be an excellent time to secure your place in Marbella.
But if you’re uncertain, take your time. Markets reward preparation, not panic.
As always, surround yourself with a trusted team, a knowledgeable estate agent, an experienced lawyer, and a qualified mortgage advisor.
Because in Marbella’s ever-evolving market, success isn’t about timing the market perfectly… it’s about understanding it deeply.
You can see our selection of beautiful properties in Marbella on the following page: https://www.pasku.co/location/marbella
PASKU.CO Family Real Estate office is your trusted partner in real estate, offering expert guidance and personalized service to help you find your ideal property. Contact us for all your real estate needs.
